When setting up a exhibition booth for a trade show, you might encounter problems with your display, activities, or design:
- Display: An old display might not work as intended or look appealing.
- Activities: People can research companies online, so you might need to offer engaging activities, food, or activities that reflect your brand.
- Design: A well-designed booth can capture attention, communicate your brand, and encourage interaction. Here are some tips for designing an effective booth:
- Make it interactive
- Use empty space
- Use the right colors
- Keep your brand consistent
- Create an open, inviting space
- Avoid barriers
- Create a clear pathway for people to walk through
- Use light to draw attention