How to Make Your Trade Show Booth Stand Out Exhibiting at a trade show is an exciting opportunity to connect face-to-face with potential customers who might not have found you otherwise. However, even with a captive audience roaming the trade show floor, that doesn't mean they will automatically stop at your booth or remember you after speaking to numerous other brands. Here are eight strategies you can use to make your trade show booth stand out and make the best impression possible: Run a Giveaway Contest Giveaways are an easy way to build your email list. The key is to provide value and make it fun. Offer a prize that your target audience would truly appreciate, and gamify the experience, such as with a prize wheel or a "guess the number" contest. Go Bigger or Better Than Competitors Research what your competitors are doing and find ways to one-up them. Either do what they're doing but better, or try something totally different to ensure you stand out visually. Re...
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